LUX RADIO THEATER

THE LUX RADIO THEATER was first heard on NBC October 14, 1934 as a Sunday afternoon show. On July 19, 1935, it moved to CBS and into it's long running Monday night time slot. All shows were one hour long.

Less than a year after it's arrival on the air, the series' ratings began to drop. Danny Danker, an executive working for the advertising agency handling the Lux account, was given the responsibility to improve the show. What the show needed was extravaganza, and what the show got was Cecil B. DeMille.

With DeMille as host, THE LUX RADIO THEATER brought in big name stars and brought the show back up to the top of the charts. DeMille became an institution on the show, conveying an almost frantic" the show must go on" attitude. Mr. DeMille left after the Jan. 22, 1945 show. There were a number of other hosts until William Keightley took over as host until the show's last curtain call on June 7, 1955.

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