Charles J. Dudek 4320 Worthington Circle Palm Harbor, Florida 34685 727/781-3617 cjdudek@gte.net SUMMARY MBA Marketing Director with over ten years of highly successful experience in marketing and product management in both business-to-business and consumer marketing situations. Profitably managed up to five product lines simultaneously. Demonstrated expertise in quantitative and financial analysis, contract negotiation and leadership of cross-functional project teams in manufacturing environments. Adept at speaking to large groups and working closely with individuals at all levels of an organization. * Planning, Budgeting and Forecasting * Market Research and Predictive Modeling * New Product Development and Introduction * P&L Responsibility for profit up to $3 million * Pricing and Contract Negotiation * Sales Force and Distributor Management * Advertising, PR and Promotion Management * Competitive Intelligence and Market Analysis SELECTED MARKETING ACCOMPLISHMENTS * Led a multi-functional task force that won a major federal contract for first time in company's history following fifteen years of unsuccessful attempts by other executives * Conceived trade show promotion that attracted over 40% of conference attendees to company's first time exhibit * Developed through extensive market research a new product definition that increased sales by 20% in its first year following introduction * Doubled budgeted growth of revenue and profitability of product line by implementing a creative pricing strategy * Acquired and introduced a financing plan for consumer purchases that immediately increased sales up to 20% at participating retail locations * Reorganized telemarketing operation, cutting costs approximately 15% and increasing sales over 60% within a six month period * Negotiated targeted price increases for the first time in six years with key national accounts * Wrote twelve winning comprehensive marketing plans that included complete situation and competitive analysis, tactical action plan, sales forecast and budget * Started affinity marketing programs that reached over 3 million targeted consumers nationwide * Conducted over twenty qualitative and quantitative market research studies to determine market share and positioning, test new products and marketing strategies, explore new markets and understand buying criteria * Managed development, testing and introduction of four new product lines, including the investment and cash flow analysis required to justify product development, definition of user requirements, leadership of cross- functional product development teams and post-introduction follow-up/support * Created and sold to key national accounts an automated purchasing program that locked out competitors, decreased costs and increased sales to participating accounts up to 150% * Achieved a 15% market share within a single year and exceeded targeted profitability while launching a competing product into an unfamiliar market PROFESSIONAL EXPERIENCE ProfitSmart Marketing LLC (Formerly Southeastern Business Development Associates) Palm Harbor, Florida Marketing management consulting and outsourcing consultants. Senior Marketing Strategist, 1995 to Present Worked closely with senior executives at diverse business clients to develop viable marketing and business development strategies and plans. Managed advertising, direct mail campaigns, collateral production, exhibits at association meetings and all other marketing functions. Conducted market research, competitive intelligence and marketing communi- cations projects for clients. Designed, built and provided content for two corporate marketing web sites. Produced, promoted and conducted two marketing seminars: Frugal Marketing and Marketing for Non-Marketers. Beltone Electronics Corporation, Chicago, Illinois $100 million manufacturer of hearing aids, batteries and hearing diagnostic instruments with over 400 dealers in 50 states and distribution worldwide Assistant to the Chief Operating Officer, 1990 to 1994 Advised and represented the COO in a wide variety of special projects. Chaired cross-functional project teams and committees, launched two new product lines and initiated a managed healthcare national account marketing program. Also directed market research studies, participated in corporate strategic planning effort and negotiated substantial sales, purchasing, licensing and other contracts. Managed three direct reports, including the Marketing and Sales Manager of the Special Instruments Division. Marketing and Sales Manager, Special Instruments Division, 1987 to 1990 Directed all marketing functions with P&L responsibility for five product lines that contributed over half of the company's profits. Responsibilities included sales management for audiometer sales to healthcare professionals through distributors in the US and Canada. Introduced two new products. Concurrently managed all marketing efforts for hearing aid batteries, impression material and two hearing aid lines sold to consumers through retail hearing aid dispensers (dealers). American Roller Company, Bannockburn, Illinois Manufacturer of precision rollers used by Fortune 100 manufacturers in the printing, packaging, metal coating/decorating, office equipment and other industries Marketing Services Manager, 1981 to 1987 Managed market research, competitor intelligence and sales analysis/forecasting functions. In addition, managed the company's advertising program that included direct mail, magazine advertising, collateral materials, multimedia presentations and telemarketing. Initiated international marketing effort. Participated in committees for strategic planning, sales force training and compensation and sales/shop order computerization. Designed and launched new product line. 6-8 direct reports. ACADEMIC ACHIEVEMENT Master of Business Administration, De Paul University*, Chicago, Illinois. Bachelor of Science, magna cum laude, De Paul University, Chicago, Illinois. Electronic Engineering Technology Courses in AC/DC Circuit Analysis, Transistors, Advanced Solid State and Digital Electronics, College of Lake County, Grayslake, Illinois. Professional Selling Skills Course, Xerox Corporation. * De Paul University is consistently ranked in the top MBA programs by U. S. News and World Report.