
NEWAYS shampoos and the entire hair-care line are based on safe, extremely effective ingredients that help prolong healthy-looking, beautiful hair - without leaving residues that cause shampoo burnout. NEWAYS hair products are specially formulated to avoid additional assault to already environmentally damaged hair, helping it maintain its natural beauty and appearance. While ingredients in many shampoos may actually cause hair loss and thinning.
ULTIMATE SHAMPOO
Ultimate Shampoo has powerful cleansing action without stripping the hair or irritating the scalp. It's the world's best cleaning shampoo, we believe. It is free rinsing, and leaves no residue build up.
Use: Apply a small amount to the palm of hands and work thoroughly into wet hair. Rinse and repeat. Follow with Exuberance Conditioner
SILKEN MILD FAMILY SHAMPOO
Safe for the whole family to use. Silken is a triple-concentrated formula that is an extremely gentle moisturizing and cleansing shampoo for dry to normal hair and/or colored or permed hair.
Use: Wet hair and rinse loose soils free. Work a small amount through hair and rinse out. Repeat the process developing a thick, rich lather. Rinse. Thoroughly towel dry hair. Follow with Exuberance Conditioner.
2ND CHANCE SHAMPOO
NEWAYS believes this is the world's finest shampoo. A special surfactant is used for gentle, effective removal of soils and sebum from hair follicles. To demonstrate the superiority of 2nd Chance Shampoo, have your customer shampoo half of their head with 2nd Chance and the other half with their regular shampoo. After rinsing and blow drying, they will immediately see the difference in the texture and quality of their hair.
Use: For best results, put four to five drops in the palm of the hand, shampoo the hair, rinse out, and repeat. Then blow dry and style.
EXUBERANCE CONDITIONER
Instead of using tallow (animal fat) to coat the hair as other conditioners do, Exuberance utilizes copper and amino-acid restructuring compounds to rebuild damaged hair sites and reinforce the hair shaft. Studies show the wet-combing strength of hair with Exuberance's specific ingredients is increased up to 200% and dry-combing strength by 67% according to studies by the ingredient manufacturers.
Use: After shampooing, towel dry hair. Apply a moderate amount of Exuberance and massage until absorbed. Leave in 2 to 3 minutes. Rinse with cool water.
2ND CHANCE CONDITIONER
This conditioner is designed to deeply clean and revitalize the scalp and hair follicles with very special ingredients. Polysorbate 60 and 80 are effective ingredients which remove sebum and soils from the scalp and hair follicles. Hydrolyzed Mucopolysaccharides, Panthenol, Niacinamide, and Retinyl Palmitate penetrate the hair follicle shaft, and add luster to it.
Use: The best application is after showering and towel drying the hair. Apply five to six drops directly to the scalp, parting the hair if necessary and massage in vigorously for three to five minutes. A heat cap or hot towel placed on the head for five minutes will add to penetration and effectiveness.
SCULPTING GEL
Conventional styling gels form brittle, plastic-like coatings that are hydroscopic. They draw moisture and oils from the hair as well as from the atmosphere. The hair becomes damaged and extremely brittle with continued use. Styling gels build up tackiness and eventually the hair becomes unmanageable. Sculpting Gel maintains a stylish, look on the hair (wet look is optional) while giving a high degree of manageability and excellent style-holding power. Its non-alcohol formulation does not suffocate and irritate the scalp or plug the hair follicle and sebaceous glands. With Sculpting Gel, your hair retains its natural body and beauty as well as its style.
USE: Apply to damp hair, dry, and style. For touching up dry hair, apply directly to the area needing attention and dry to set.
FINISHING TOUCH HAIR SPRAY
Most hair sprays are alcohol based. Alcohol dries and irritates the scalp. This causes the hair shaft to dry out and become brittle, leading to scaly, sore skin, hair loss, and split ends. Finishing Touch is a safe, water-based hair spray that does much more than set the hairstyle. Its formulation contains essential water-soluble ingredients that penetrate into the hair shaft, and replace vital oils, vitamins, and amino-acid complexes. The hair becomes stronger, yet softer. It will also have greater flexibility, improved curl retention, and rebound. Results are long lasting with beautiful control for even hard-to-hold hair styles. Special additives are incorporated to give hair a high lustrous shine, and can protect it against environmental damage.
USE: Blow dry and style hair. Spray lightly and comb again into style. Let dry and re-comb into final, finished style. Re-spray and let dry.
FREE FLEX HAIR SPRAY
Free Flex is a fast-drying hair spray that combines increased flexibility with great holding power. You can brush through your hair after spraying to style and manage your hair with better control. You can use Free Flex on wet or dry hair. A luxurious aloe extract is added to moisturize and give your hair extra beauty.
Use: May be sprayed on wet or dry hair. For maximum lift and volume, lift the hair and spray close to the scalp.
SASSY SPRITZ
Sassy can be used both as a super-hold spritz or as a spray gel on either wet or dry hair. Sassy contains Silk Amino Acids to moisturize and condition your hair and Hydrolyzed Hair Keratin to strengthen the hair shafts.
Use: Spray on damp hair. Blow dry or scrunch to suit your style.
SUPER BOOSTER
Specially extracted tricho-peptides, Kallekreins, Retinyl Palmitate and Polysorbate 60, are used in Super Booster to rapidly improve the quality of the hair and scalp. Super Booster can be used to maintain the youthful look of a vigorous, healthy, full head of hair.
Use: Use after 2nd Chance Shampoo & 2nd Chance Conditioner. Massage five to six drops into the scalp with fingertips for approximately two minutes . Do not rinse out. Use Super Booster daily to achieve best results. (Apply to scalp only-not hair.)

This page last updated June 12th, 1998.
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