A White Paper
CUSTOMER CARE:
THROUGH THE
E-COMMERCE
LOOKING GLASS

The Authors can be reached by email (by placing their names in the Subject: ) at
mkpress@tampabay.rr.com
 

Contents

Caveat Venditor

One Customer at a Time

The Business Case for Customer Care Applications

Customer Care Application Framework

Customer Care Strategies

Putting It All Together

Through the E-Commerce Looking Glass

References

 

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