EXCLUSIVE REPORTS
Critics slam auto-repair shops
Sterling Autobody Centers, owned by Allstate Insurance
subsidiary, ripped for conflict of interest by Carona, Walne
David
Wethe
Staff Writer
GREATER METROPLEX — Sterling Autobody Centers didn't
expect much attention when it put up five new repair shops here since June.
Was it ever wrong.
Sterling's rapid expansion has served as a lightning
rod in a brewing battle pitting auto-body shop owners against insurance companies over business
rights and consumer protection.
The flap could wind up in the 2003 Texas Legislature and
eventually have national implications.
Citing similarities to problems in the managed health-care
industry, a growing number of critics, including a Dallas state senator and competing body-shop owners, are claiming a conflict
of interest between a subsidiary of The Allstate Corp. that owns Sterling and Sterling's nationwide chain of 49 body shops.
Allstate Non-insurance Holdings Inc., a subsidiary
of Northbrook, Ill.-based Allstate, bought the chain of what was then 35 shops in May 2001 for an undisclosed amount. Since
then, Sterling has revved its engine of growth, buying two more existing stores and building 12
new shops around the country.
And, Sterling officials say, they're not finished yet. The
Massachusetts-based company plans to add another 130 shops around the country over the next three years. Texas is Sterling's
largest market, with a total of 13 shops in Dallas-Fort Worth and the Houston area.
The problem with the Allstate-Sterling arrangement, critics
claim, is that the consumer loses representation in the repair process because the body shop must answer to its affiliated
insurance company, which always aims to keep repair costs low. For work done at a body shop not tied to an insurance company,
the critics say, the two sides sometimes disagree on costs, a process that can result in higher-quality repairs.
Sterling's sixth and newest location here, which is expected
to open in Lewisville Dec. 23, will be the last new store to open locally through the end of 2003, said Sharon Mazanec, director
of Sterling's Metroplex region. The new local stores represent a total investment of $15 million and about 100 new jobs.
Allstate spokesman Bill Mellander said the nationwide expansion
was possible because of Allstate's investment last year.
In addition, "Allstate is not repairing a car," Mellander
said. "Sterling, though owned by Allstate, operates with an incredible sense of autonomy. They are an independent business
unit. They make the decisions on the repair of the automobile."
But State Sen. John J. Carona, R-Dallas, wants to end the
ownership arrangement.
Carona said he's planning to introduce a bill
in Austin that would force insurance companies to divest any financial interest in body shops by 2006. The measure also would
prevent any new alliances between insurers and body shops.
"I understand that other major insurers are taking a careful
look at what success financially Allstate should have in this investment, as well as what resistance they face, if any, from
consumers," Carona said. "It's my job to make certain that they see considerable resistance so that this type of business
activity does not continue to spread."
California State Sen. Jackie Speier authored a similar bill
in August that was passed by the California Senate, only to die in the Assembly.
No guarantees
Insurance-company ties to body shops have been a sensitive
issue among competing body-shop owners around the country ever since Allstate bought Sterling last year.
And, Allstate is not the only insurance company with financial
ties to the collision-repair business. Zurich Financial Services Group, which owns Farmers Insurance Group, has a 26% minority
investment in a California-based repair chain called Caliber Collision Centers.
Farmers is not as much a concern as Allstate because Farmers
controls a smaller share of the insured automobile market, said Jim Ponder, director of collision repair for the Vandergriff
auto dealerships in Arlington.
"You're talking about a big piece of the pie with Allstate,
and a smaller piece with Farmers," he said.
According to the Texas Insurance Department, State Farm dominated
the state's $6.4 billion auto-insurance industry last year with 30.2% of the market. Allstate had a 17.9% share, while Farmers
had 15.2%.
The $28 billion auto-repair industry consists of about 53,000
shops nationwide, said Karen Kilbane, editor of Collision Repair Industry INSIGHT, a national monthly newsletter.
Many body-shop owners admit their industry does not present
a united front. But that could soon change, said Alan Walne, a Dallas city councilman and chairman of a group that owns a
controlling interest in a chain of auto-repair shops called Herb's Paint and Body.
"I think this is one of those solidifying factors," Walne
said. "We are together on this one. I think you're going to see this as a national trend of shops coming together."
Mellander of Allstate, meanwhile, calls Carona's potential
legislation "anti-business" and "anti-investment."
"We believe this is a 21st-century business initiative,"
Mellander said. "This is a partnership that eliminates redundancies between the auto-body repair shop and the insurance company.
It allows Allstate to not just hand the customer a check, but it allows Allstate to be actively involved in the complete claims/repair
process."
Although 98% of Sterling's business in the Metroplex comes
from Allstate, Mazanec said her company is still not guaranteed to get the business.
"There's a lot of misconceptions out there," she said. "If
we don't deliver a quality product, if we're not timely, then people will not choose us."
In June, Sterling opened a shop at State Highway 183 and
O'Connor Boulevard in Irving, across the street from Westway Ford's body shop.
Soon after that opening, Westway's body-shop manager, George
Herron, said he had to convince an Allstate customer not to tow his damaged car across the street to Sterling.
Recently, Allstate appraisers began working at Sterling shops.
Now Herron is concerned he'll never get a chance to sell his services.
The Texas Insurance Code prohibits insurance companies from
forcing their customers to select a particular body shop for repair. They are, however, allowed to promote one or several
preferred body shops, as long as the insurance company does not receive a benefit for the referral.
"What scares me is if we don't get some legislation, what
insurance company is going to be next?" Vandergriff's Ponder wondered. "Are we going to open the door for every insurance
company to own its own shop? Is Allstate going to buy the hospital, and is Allstate going to hire the doctors that are going
to treat you?
"Golly, we're just opening up Pandora's box."
Contact DBJ writer David Wethe at dwethe@bizjournals.com
or (817) 693-0025.
©
2002 American City Business Journals Inc.
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