AJ Reveals the Truth About Golf

What does it cost?
$89.85 +  $12.95 S&H = $102.80

How to get it?
Internet at http://www.ajgolf.com (my method)
Telephone: 1-800-405-9705
Retail stores (e.g. Golfsmith) but, be careful, you may not get the bonus items.

How long does it take to get it?
It's shipped UPS ground. Plan on 14 calendar days (this may temper your impulse purchase and keep you from checking the front door daily). If you get it sooner, you will be pleasantly surprised. I got mine in 12 calendar days.

What you get in the order:
1. Video Golf Lesson - AJ Reveals the Truth About Golf  on 3 VHS tapes or on 1 DVD (like I did).
2. Bonus Video Golf Lesson - AJ Reveals the Truth About the Short Game
3. Bonus Magazine subscription (1 yr.) - PGA Tour Partners
4. Bonus Nutrition bars - Two (1st and 10th Tee bar) to try on the course

What you get in the box when it arrives:
1. Video Golf Lesson - AJ Reveals the Truth About Golf  on 3 VHS tapes or  on 1 DVD (like I did).
2. Video Golf Lesson - AJ Reveals the Truth About the Short Game (comes in same format as #1 (VHS/DVD)
3. Two nutrition bars (1st and 10th Tee) to try on the course
4. Thank you letter with note that the magazine subscription information and membership is to arrive in 2 more weeks. Also included in thank you letter is product advertising (e.g. putting video, impact tape, etc.).
5. Nutrition Bar advertising letter

Tape/Lesson Review
1. Video Golf Lesson - AJ Reveals the Truth About Golf
The golf lesson is segmented into 3 parts (i.e. the three VHS tapes):
     Part 1 - The Search for the Truth
     Part 2 - The Discovery of the Truth
     Part 3 - The Application of the Truth

I will preface this review with: if you thought you would immediately get to the information, you won't, (that's why the 3 VHS tapes), so be patient.

    Part 1 - I enthusiastically got out my notepad and began watching. However, after 25-35 minutes of listening to AJ being a "talking head", I fell asleep - twice. I had to rewind some of it just to complete it. Outside of about 5 minutes of useful information, the TV Promos were more informative. (40 min.)
    Part 2 – No ball striking here but uses training aids to explain the theory and mechanics of ball flight, club action, impact, and hands. Explains how to use these mechanics for improved control of the ball and greater distance. (40 min.)
    Part 3 – It took three tapes to see a club hit a ball. Demonstrations of information presented in Part 2 with some additional information.(40 min.)

2. Video Golf Lesson - AJ Reveals the Truth About the Short Game - running time: 35min.
The golf lesson is segmented into 3 parts:
     Part 1 - Chipping
     Part 2 - Pitching
     Part 3 - Bunker Play
This was a very good tape/DVD and more like what the average person would hope to see in an instructional video lesson. It contains two techniques and 5 different shots. I would have rated it excellent if they had included the “towel technique” for landing spots and identified up front that there would be no putting segment.

Marketing/ Customer satisfaction observation
The marketing strategy might be that to have people initially buy a comparably expensive product, they have to give the buyer something of value to keep (short game video) and a good return policy. They put the satisfaction guarantee on the main series and consider the short game an after-the-fact bonus. As a result, you assess your satisfaction and game improvement on the main series and the short game separately. I think this actually does a disservice to the AJ company. I think it would be better to package and assess it as one series.

My recommendation to AJ Golf:
Take the 5 minutes of useful information (e.g. pronation & supination) off of Tape/Part One, add information about the position/effects of the other four wrist movements referred to (e.g. palm reflection & dorsey flection), and put it into Tape/Part 2. Then you can scrap Tape/Part One entirely. Incorporate the Short Game Video Lesson as part of the series. Combined, they will do more for helping achieve AJ's 30/30 Guarantee, (you will hit your drives 30 yards longer and reduce your handicap by 30% in 90 days or your money back). Then throw in the putting video (currently sold separately) as the Bonus tape.

Wrap up
Judging from other reviews that I had researched, I would have bet money that I would not have found any value in the tapes. However, I did learn some new stuff regarding ball flight and club mechanics. Therefore, I am willing to practice to see if I will hit my drives 30 yards longer and reduce my handicap by 30% in 90 days as promised. If not, I will return the single DVD for my money back and keep the other stuff. I don’t regret watching the videos. If you already have the knowledge of club mechanics (main video) and have no problems getting up and down from around the green (short game video) then maybe you want to pass on these tapes. As a new golfer, I found the tapes informative.

Buff's Golf Truth
For the best golf, you MUST have all three; properly fit equipment + knowledge + frequent practice.