We’ll evaluate your existing advertising plan and modify it for optimal ROI.   We’ll identify the effectiveness of the advertising campaign inreaching and motivating the target audience.  We will also design new advertising strategies to provide you with maximum exposure to your key target markets.  We’ll design an integrated advertising strategy that will include broadcast, print, direct marketing and online elements when appropriate.  We’ll recommend advertising schedules that will incorporate key industry and consumer publications in printed and electronic formats.  The main goal of the advertising plan is to convey your company/product/service competitive advantages to your target consumer segment and to entice them to follow your call to action.

Pinnacle Advertising Services:

• Advertising Strategy Development – We’ll plan the campaign to determine if it utilizes single or multi media, identify the appropriate media, develop key messaging and calls to action.

• Creative Design Planning & Development – We will design comprehensive creative briefs to guide our designers while they develop high impact advertising campaigns.  We’ll design advertisements in a manner that best represents your brand and product attributes, while still resonating with your target market.

• Concept, Production, Testing & Implementation of Creative Elements for Media – Development of the creative is only the beginning of the development process.  We’ll subject the ads to focus groups to ensure that we met our objectives before implementing the creative in advertising instruments.

• Media Strategic Planning – We’ll determine which publications (magazines, periodicals, newspapers, etc.), online and direct marketing venues to include in the plan.  We’ll also propose a schedule of issues in which the ads should appear for maximum, suitability, frequency and reach.