Competitive Analyses

It’s urgent to know your competitors and their value propositions with regard to their product or service offering.   What you don’t know about your competition may cripple your business.  Is the feature content of your product at a par with your competition?  Is it well beyond what is currently offered?  Do you offer competitive pricing?  Which market segments do your competitors service? 

We can help you identify and profile your competitors to provide you with the most complete intelligence on their products, pricing, market segments and promotional efforts.  We’ll identify their weaknesses and strategize on methods for you to take market share and to bolster your company profits.  We’ll craft your sustainable competitive advantage to allow you to surpass the competition now and into the future.

Initial analyses are the most time intensive, yet are the most critical to delivering sound business and marketing recommendations.  We invest the time in the preliminary stages of the project to ensure that our output is accurate, insightful and innovative.

• Perform SWOT Analyses – We’ll identify your internal competencies and your competitor strengths and weaknesses.  We’ll also discern marketplace opportunities and threats.  We’ll evaluate product lines, pricing, channels of distribution and market segmentation to uncover the most auspicious opportunities. 

• Determine Sustainable Competitive Advantage – We want to make your company successful in the present and into the future.  We strive to make substantive improvements that will modify your business paradigm and not just implement bandages to current ailments.  The sustainable advantage may be as minor as developing new packaging, POP (point of presence) promotion, enhanced training or improved pricing.  Or, it might be as significant as incorporating emerging manufacturing methodology, advanced distribution logistics, decreasing costs of production and maintenance, or improved product performance.

• Positioning Realignment – After evaluating the competitive landscape and receiving feedback from channel partners and customers, it may be necessary to reposition the company.  The business environment is in a constant state of flux, so strategy revisions are vital to retain or improve your competitiveness.  We’ll devise an effective strategy to emphasize the proper company and product attributes to allow you to out-maneuver your competition.