Product Positioning

Great products, by themselves, don’t necessarily stimulate successful sell-through.  How the product is positioned in the marketplace is just as vital to its success.  The product capability, pricing and channels of distribution are some crucial considerations of positioning.  Is the product laden with high performance features?  Is it of high quality design and manufacture?  Is it in the high end of the pricing spectrum?  Or, is it a low price leader containing only the most basic features.  With positioning it’s imperative to view competitive product or service offerings to find out where they reside and where their vulnerabilities exist. 

At Pinnacle, we’ll design a winning positioning strategy to outline the sectors in which your products or services will occupy.  We’ll use your competitive advantages and product or service characteristics to out perform your competition.  We’ll conduct our positioning exercises while still adhering to your overall business and branding strategies.

Pinnacle Product Positioning Services:

• Product Positioning Strategy – This is an internal document that explains the product’s key attributes, details the target audiences and channels of distribution.

• Product Positioning Brief – This document is a sales tool that contains pertinent positioning information; it is disseminated to channel partners and sales agents.