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____________________________________________________________________________________________________________________________ bENEFITS ARE ALWAYS MEASURABLE—by lEADS GENERATED, SALES CLOSED
AND GOALS ACHIEVED. MARKETING TOOLS
Marketing fills sales pipelines. Marketing
tools source the reservoir of prospects at the start of pipelines. They control the flow of business activity
through successful conclusion of sales cylces. They empower sales teams from lead generators to sales closers. Only when equipped
with a strong mix of marketing tools can sales organizations fulfill their purpose to increase revenue and profit.
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CUSTOMER SUCCESS STORIES Multiple audiences, external and internal to your
organization, welcome stories about customers' effective use and benefits of your products and services. On your Web
site, as printed sales collateral, in newsletters, media kits and RFP responses, published case studies provide powerful endorsements
of your company’s value proposition in real-world settings. The unobtrusive positive
messaging and multiple uses for case studies are indispensable to strong sales and marketing programs. Savvy Copywriting
provides a turn-key solution for interviewing customers, writing and formatting content, and managing approval processes.
THOUGHT LEADERSHIP ARTICLES Media and analysts are always eager for insights into your industry's issues, performance and direction.
Whether an acknowledged leader or startup, you are positioned to comment and capitalize on the visibility afforded by media
coverage. Use Savvy Copywriting to ghost write and submit articles for valuable Web and print publicity. TRADITIONAL TOOLS We provide copy and concepts for all the marketing staples, including but not limited to: ads, brochures, business
proposals, company backgrounders, corporate videos, direct mail, event promotions, newsletters, point-of-sale messaging, presentations,
press releases, product packaging, sales manuals, sell sheets, and user-friendly product instructions.
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WHITE PAPERS Thought leaders are the first to communicate a new business concept,
strategy, methodology or technology application. A popular vehicle is a collaborative white paper, where informed discussion
can draw upon the combined expertise of multiple authors and reference sources. Savvy Copywriting ties it all together, anonymously,
as ghost writer, interviewer and coordinator of your thought leadership team. White papers anchor new business development.
They promote your cutting-edge ideas and competencies. They influence opinions and industry direction. As marketing tools,
they offer enormous business value.
WEB SITE CONTENT Web presence provides the most accessible
and impressionable view of your organization 24 x 7. Content here can either pull visitors in or send them to competitors. New
postings and site updates are constant to support current messaging and business initiatives. Virtually all marketing
tools sourced by Savvy Copywriting have a place on the corporate Web site. We also work with site designers on organization
and Search Engine Optimization (SEO) of Web pages. EXECUTIVE COMMUNICATIONS Our portfolio includes annual reports and instruments such as financing memoranda
and presentations to secure funding for business expansion.
For more information, mailto:savvycopywriting@verizon.net |
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© 2004 Savvy Copywriting. All rights reserved.
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